From the email:
To receive the 250 Reward Zone© Program Points, you must redeem your free photo book offer using the code provided in your Reward Zone© email by June 26, 2013. Qualifying Reward Zone© members will receive an email by July 31, 2013 with a promo code good for 250 Reward Zone© Program Points.
Well, I got mine already via customer service since I was going to BB.
They'll refund the points that were used on the cert.
They gave me a gift card back when I canceled an order that was paid in full(survival instinct, after I Seen how bad it was lol) so YMMV?