I think everyone sees "social" differently. I don't get what's so social about sitting on your couch by yourself and talking to your friends who are sitting in their couches in their homes and playing games. It's so... disconnected. To me, Mario Kart in one room with 4 (or more) friends and seeing their tears of agony in person is social. Or getting drunk at a bar. I get that that's not always possible but that's part of what makes the times you actually do get together all that much more fun.
And when I can't get together with them, I play the games I like... and I honestly don't care to see what my friends are doing in CoD or Madden and I doubt they care to see what I'm doing Ni No Kuni.