Always online is needed due to pirates.
I don't know why people are getting mad over it. If you guys want to get mad at someone, get mad at the people who pirate games.
I disagree. Pirating 360 games is not an issue, imo. Why should I get mad at a pirate? They got to play SimCity and Diablo III on Day 1 release, good for them. Get mad at the publisher for doing this shit. DRM hurts paying (full price paying, even) customers. Your "always online" iPad, iPhone, etc, that that dumb guy mentioned on twitter, still plays games when not online, *shocked*.
They want always online for 2 other reasons imo:
1. The $10 used game pass. It's an extension of the $10($15 in some cases) online pass that you all (gaming community) gave in to, good job. "We need it to pay for the servers, boo hoo" Ya ok then why am I paying for GOLD? To watch Netflix? Hahahahahaha, TV/other does it for free. Oh, and Arkham City was a single player game, good one.
2. Advertisements. They want those ads to be updated every second and littered all over your dashboard.