It just came out...and imo a sale so soon might hint that it's not selling well :c
A year ago I would have agreed with you. Now it's almost seeming like the norm no matter what the game. Couldn't say why, though. I hope it's not because they're not selling well. It seem like a new developer closes their doors every other month now. It's sad.
That being said, I, sadly, aren't helping them. I buy used whenever I can and I've swapped close to 50 games with folks on Reddit. I killed THQ!