$39.99 must be the new MSRP on Aliens. Saw it used for $37.99 over the weekend. I see Farcry 3 is finally off sale.
This really doesn't appear to be much more than MSRP drops and some pre-order offers. The Xbox offer is kinda old too.
I think they should start some pre-owned deal of the week. There are a lot of older ems from this generation that they have a bunch of used copies of. Heavenly Sword is a good example, they had about 10 copies when I stopped in the other day. Why not have a list of maybe 5 or 10 classic PS3, 360, Wii, DS, whatever games and sell them for 25% off for one week only.
It would help get those 5-6 year old games that are fairly common for a good price and it moves stock. I know it's not popular, but I think it would be profitable because stock just collecting dust on the shelf gains less interest than the $7.49 they cold get out of a $9.99 game.
Otherwise they end up in a situation like the PS2 sell-off they had a few months ago where they had 900 copies of Gran Turismo 3 they were giving away for a dime each.
They could put those games in the ad and maybe even add the bonus trade offer games back into it. At least it would add more substance to the ad, so it takes longer than 3 seconds to dismiss it as crap.