I don't know, I just feel that if they planned on larger / huge production run, they would do more than announce it one week and release it the next.
I agree, but Nintendo has just been way out in left field lately(at least NOA). They had the Pink XL out during the holidays with no announcements what so ever(limited release). Then once they sold out, who knew if it would ever be released again, and surprise, then came the announcement. Now it's available everywhere.
I personally hope it is limited, as I can make a few quick bucks, and help pay for mine. If not, the Target sale is still killer(and the TRU deal isn't to bad either), so I'm getting one no matter what(if I can of course).
I think between the online sales, and even the few most stores are due to get, everyone who wants one should be able to get one within the first week. After that, who knows what to expect. Nintendo is far from predictable at this point.