At 3 PM Pacific Time today only, Max Payne 3 will be a shell shocker deal priced at $9.99 for 3 hours. This is for the Xbox 360 version only as far as I can tell, however the PC and PS3 versions may be available. No promises on the PC or PS3 version availability.
*Sorry for the misinformation. The deal starts at 3 PM PT and ends at 6 PM PT. Thanks to AndrewCounty for pointing that out.