I was able to pickup a Skylanders Giants Starter Pack at Target this afternoon for $1.00 after a PM to TRU $39.99 price a $10.00 off McDonalds Coupon and a $1.00 reserve for the Swap Force Game.
Link to McDonalds $10.00 off Coupon .pdf (good till 6/30/13)
Target is currently running a promotion to get $30 off the Skylanders Giants starter pack for any system if you buy the $1 reservation for the next game "Swap Force".
Toys-R-Us page showing the $39.99 price for all systems.
Most you should pay is $11.00 after PM and $1.00 reserve card. If they take the $10.00 off coupon it should only be a $1.00 plus tax.