Skylanders Swap Force Starter Pack All Platforms (Xbox one/360/ps3/ps4/wii u/wii/3ds) $32.49 @Amazon

Shipped and sold by Amazon so Target and Best Buy price match friendly.  Is this the cheapest it has gone without using coupons?

I pulled the trigger when it was $37.50 and got a price reduction down to $32.50 at Target, very happy with that.  Also, there may be $10 off coupons from McDonald's or from the new Frito-Lay promo running around to make this even better.