So being an Ouya owner, I got an e-mail about this.
I think this is subscription based like Playstation Plus and XBox Games with Gold (for XBox One).
Not subscription based. See post below:
It's not a subscription. It just makes any items that you can purchase, like game unlocks and add-ons, under $30 cost $0.00, so you have to do the work to still purchase the items you want for free. In-app purchases that are for things like multipliers and extra lives aren't covered by it. It's effectively unlimited credit to purchase pretty much whatever you want that works for the next 12 months.
For $60/year, you can get access to full game downloads and DLC (not IAP which you can level up quickly, buy gold, etc.) like Broken Age and Towerfall: Ascension.
Might be a good deal to some but who knows, might be hated. Just posting this to see if this is a good deal for other Ouya owners. I myself would try this.
Fine Print Below the webpage: *The OUYA All-Access pass applies to one-time purchases under $30, such as full game unlocks and level-pack add-ons. In-game purchases that enhance gameplay, and that can be done more than once, such as extra lives, potions, power-ups, etc, are not included. OUYA reserves the right to remove from the Marketplace any game or gamer that we feel is abusing the system during the duration of this program. Non-refundable.