And who buys these games for the kids? You're right, it's the parents. I bought my kid all the Leapfrog systems (they're great!) but also a DS since about 2-3. I would have stuck with the Leapfrog but when all the other kids are getting Nintendo it's hard not to cave in and buy what your kid really wants. The % of parents who never give in to their child's wants is very small. And most of those kids wind up in foster care.