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Girls, like, ohmygosh, play games!

Posted by JoeX111, 26 November 2008 · 94 views

I have to say that when it comes to blatant sexism, nobody does it quite like the videogame industry.

Checking my email the other day, I discovered an advertisement from my once-favorite retailer, GameCrazy. Inside was an image of three girls lying on a bed, under a sparkling banner: “Girls love games!”

To illustrate this point, the background is pink (girls love that color). Whimsical little icons of femininity dance around the bed, like stars and hearts and cell phones and, like, you know, girly things. Totally!

“Yesterday was Candyland…today they still love playing games!” It says.

And what games they play! “Petz Rescue Wildlife Vet,” “Ener-G Dance Squad,” “Imagine: Fashion Party” and “My SAT Coach,” just to name a few.

As if!

Seriously, I don’t understand what kind of “gamer girl” would see this, whip out her bubblegum pink Nintendo DS — covered in Hello Kitty stickers — and make a run for the store.

But then, I suppose this isn’t much better than the cover of “Tomb Raider: Underworld,” which shows Lara Croft’s chest to her hips without bothering to show her face. And what is she covered with? Mud, of course. Because there is nothing the 18 to 25 male age demographic loves more than a mud-caked bundle of polygons.




I have to say that when it comes to blatant sexism, nobody does it quite like the videogame industry.

Checking my email the other day, I discovered an advertisement from my once-favorite retailer, GameCrazy. Inside was an image of three girls lying on a bed, under a sparkling banner: “Girls love games!”

To illustrate this point, the background is pink (girls love that color). Whimsical little icons of femininity dance around the bed, like stars and hearts and cell phones and, like, you know, girly things. Totally!

“Yesterday was Candyland…today they still love playing games!” It says.

And what games they play! “Petz Rescue Wildlife Vet,” “Ener-G Dance Squad,” “Imagine: Fashion Party” and “My SAT Coach,” just to name a few.

As if!

Seriously, I don’t understand what kind of “gamer girl” would see this, whip out her bubblegum pink Nintendo DS — covered in Hello Kitty stickers — and make a run for the store.

But then, I suppose this isn’t much better than the cover of “Tomb Raider: Underworld,” which shows Lara Croft’s chest to her hips without bothering to show her face. And what is she covered with? Mud, of course. Because there is nothing the 18 to 25 male age demographic loves more than a mud-caked bundle of polygons.
i've never had a desire to watch female mud wrestling. it seems kinda weird.

but yeah, i do agree with you there. more and more girls are getting into gaming. and not the cutesy, horses and kittens games. but FPSs and RPGs.

WoW is the gateway girls go through to get into gaming. i've seen it many times.
That isn't mud. Have you tried eating anything deep in the jungle without getting explosive shits?

That's just realism in marketing.
I dunno, the only "gamer girls" that I know are noobs
Unless you play WoW or some other retarded MMO, they have no idea what you are talking about :(
From my experience anyways
Not even n00bs deserve Ener-G Dance Squad.
Your lucky GunCrazy, I wish I knew girl gamers that were noobs. Instead I only know the two who continue to kick my ass at GoW2 and COD4 constantly...well not constantly but you know, they're damn good and I'm pretty damn good at those games myself.
Isn't it awesome how they basically consider young girls and adult females into the same exact stuff?

And I'm going to defend Tomb Raider a little. The entire design is kind of cheesecake, and I think a cover like that is more of a joke than anything else.

...Well, it's probably not.. But that's what I see it as. :lol:
I definitely agree with sexism in gaming. I'm a guy and have been a pretty hardcore gamer most my life and have viewed women playing games as more of a novelty. Then I met my finance. She told me she played games and I kind of rolled my eyes saying "uh huh"....then I went into her apartment...I had never been so floored by someones game/council and had quite a big foot in my mouth.

I think the problem is that for a long time video game playing was the outcast thing to do. They are trying to more mainstream games now and make everything more casual and acceptable. Remember also that not all guys want to play a big chested scantily clad girl, but the sterotype is that we do, so we are also stereotyped.

I think gaming companies are more trying to lure in fashion girls that wouldn't ever consider gaming as something to do...the problem is they send the message "if you have a vagina, you must like all that flamingly girly stuff"

Also since gaming is a more individual secluded thing to do guys rarely run into girls (or rarely realize it) so they continue looking down on them further pushing this idea. It really goes back to sexism as being a huge part of something males feel "is theirs" (i.e. when women entered the office). If you look up old TV/magazine adds they were all women saying "how can I keep my husband happy and cook better". I think it is more a judgment thing than anything else though, people look for any differences to make them elietest about something.
You just have to keep up the fight till it is one day a more common thing.

Remember, not all commercials used to have more than just a white man or women, the working force use to be male driven, and way back when men dressed as women in plays! Can you image Brad Pitt playing as a woman?
People are just shitty throughout history.

Just remember to be who you are (if you are a girl) and that just like all girl gamers aren't that picture, that not all male gamers picture women as that. Because when you judge someone else the same way someone judges you...you aren't much better.
Hmm...I consider myself a decent gamer and I barely even play games (although I continue to purchase them) anymore. I have a PS3 but left it home for the semester, and I have a Wii that I haven't played in 8 weeks as well. I used to fancy myself good at guitar hero. I didn't really play either of the first two, yet I was able to gold star songs up until the 5th tier (and come close on 5h tier) on expert without much effort within a month and a half of playing. Yet, I know a couple girls who can kick my ass by beating TTFAF on expert which I could never do. It's all relative, I suppose.
They're advertising gifts. And when people need to buy something for say a niece or nephew they see three times a year they stick with gendered stereotypes. If you know you need to buy something for a 13 year old girl and she has a DS, you go with something based on stereotypes because it's less likely to offend her or her parents and she can always return it.

If you want to challenge the stereotypes buy one of those for a teenage boy and see what happens. It goes both ways.