800 Coins Have Been Redeemed - Club Nintendo Launches in North America
And wouldn't you know it, the Game & Watch Collection is available for 800 Coins. There's also some nice playing cards and other Nintendo themed items up there, but I went ahead and ordered the DS game. For those wondering, you get 50 Coins for each qualifying Wii game, 30 Coins for DS games, and a whopping 80 Coins for Wii Fit.
I'm sure we're all glad that we finally have a site to use all those registration codes that have been packed in with Nintendo games for years. The site is not quite fully operational, as they are adding a section for you to earn points by indicating games that you plan on buying, but it's working well enough to start entering codes and claiming prizes. Just be warned that you may get logged out a lot - I know I did.
Update: Although Nintendo's website is still acting a little wonky, it appears that you will indeed get credit for all qualifying games you have registered in the past. You will just need to complete the surveys that accompany those games. It's hit or miss whether those will currently show up for you, but give the site some time to get the kinks worked out.