Lot of people asked for better deals on our digital marketplace, so we’re testing some…
— Mike Ybarra (@XboxQwik) February 17, 2014
From February 18 until February 24, the Games on Demand version of Ryse: Son of Rome will be available for $39.99 / £34.99, with more discounts planned for add-ons every day between February 25 and February 27, ahead of the release of the Mars' Chosen Pack DLC on February 28.
The DLC is set to add new maps, a new character skin, and a new co-operative Survival Mode.
Ybarra concluded by tweeting, "That’s far better than the used price at GameStop and others! Go digital!"Microsoft came under fire in December when the company stealthily raised the prices of many digital Xbox One exclusives in the UK. Since then, the company's Major Nelson has mentioned that more competitive digital pricing is on the to-do list. Luke Karmali is IGN's UK Junior Editor. You too can revel in mediocrity by following him on Twitter.