Note that you can get PC World to price match this. They match the price and beat it by 10% on all in-stock items. They beat prices on specific stores, Gamestation is one of them.
That'll only be if it is in-store too though.
Even if it is, I can order right here, or travel quite a way to save £1.96, spending more than that on the transport.
I think it might be instore I saw speculation on this deal on another site earlier in the week and they said they heard it from gamestation staff so I assume it is instore.