Game Counselors and Howard Phillips. There's the Nintendo I likey.
LOOK AT THAT STORE. Games just sittin' on racks with no security block on them or anything. Not to mention the entire display was just one console instead of a 4 or 5 way split like we have now.
I remember never being able to call the game counselor line since it was long distance. Finally convinced my mom to let me call it after much begging so I could get through a part I was stuck on in Shadowgate. Of course, later in the day after I called the Nintendo Power arrived that had the exact same question answered.
A little later in life I relentlessly pranked the Nintendo consumer service line with things like "my Super Scope is shooting lasers!" (with a friend suddenly screaming in the background) and the oh-so-hilarious "Sonic The Hedgehog is sneaking around in your office."