Through a store is cheaper then mailing that card in (and also helps any cag-gs-employees out). usually you get that paper cover over the last one-two issues that say your suscriptions running out though. you're probably better off saving the $7 by doing it in store, if not it's 19.98 + 2 for the discount card on their website. Since they changed the subscription price they may have stopped selling it/selling it as cheap through discounted magazine places. robwhit1's right tho, they have a number too (1-866-844-game).