Target online Xbox live 12 month plus Beanie? for 45 Dollars

In all seriousness, has anyone figured out exactly what this is? Is it simply an error or is there really some sort of beanie related deal here?
 
Comes with whatever spare beanies they have sitting around. Hello Kitty? COD? Paul Frank? Who knows! Cause this deal is CRAZY!
 
My local Target had an abundance (80+) of Call of Duty beanies on their clearance shelf. I can't imagine why, but maybe, just maybe you'll be getting yourself one of those bad boys!
 
bread's done
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