If umd movies were 7.99-12.99 max then we wouldnt see any problems with selling umd movies imo.
over last xmas i remember seeing umd movies for 19.99-29.99 at best buy
those prices are a joke imo .
new dvd releases are around 14.99-16.99 and you can rip them and use them however you like.
there was never any justification for the high prices for umd movies.
example.
umd movie priced at 20.00 sells 20,000 units = 400,000 dollars
umd movie priced at 13.00 sells 50,000 units = 650,000 dollars.
Basically more people will buy umd movies if the price is LOWERed .
But also lets not forget that with every month that passes more and more people buy Psp's . which means there is still a bigger potential to sell umb movies today then there was last year when they were first introduced.
Price point make a huge difference in success of failure of selling any product.
And umd is a perfect example.