Following on from these encouraging sales figures, Capcom has promised to "develop this entirely new brand into a major franchise".
"Dragon's Dogma is part of Capcom's basic strategy of establishing game franchises through the creation of new brands," said Capcom."This game was developed with the goal of creating another pillar of earnings for Capcom alongside Monster Hunter and Sengoku Basara. To further increase the value of brands used for its content, Capcom will continue to utilise a variety of initiatives that include the continuous distribution of downloadable content.
"Capcom plans to add more titles to the lineups of its core game franchises while introducing original titles as well. By focusing on these measures to enlarge the lineup of content under development, Capcom aims to maximise earnings." Daniel is IGN's UK Games Writer. You can be part of the world's worst cult by following him on IGN and Twitter.