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Bungie and Activision announce exclusive 10 year partnership


#1 ananag112   CAGS FOR COCO! CAGiversary!   4294 Posts   Joined 11.9 Years Ago  

Posted 29 April 2010 - 12:20 PM

BUNGIE AND ACTIVISION ANNOUNCE EXCLUSIVE, WORLDWIDE PARTNERSHIP

10-Year Alliance Expands Global Reach for Leading Game Developer Across Multiple Platforms

Kirkland, WA and Santa Monica, CA – April 29, 2010 -- Bungie, the developer of blockbuster game franchises including Halo, Myth and Marathon, and Activision, a wholly owned subsidiary of Activision Blizzard, the #1 online games publisher (Nasdaq: ATVI), announced today that they have entered into an exclusive 10-year partnership to bring Bungie’s next big action game universe to market. Under the terms of the agreement, Activision will have exclusive, worldwide rights to publish and distribute all future Bungie games based on the new intellectual property on multiple platforms and devices. Bungie remains an independent company and will continue to own their intellectual property. Additional terms of the agreement were not disclosed.

The groundbreaking alliance will provide Bungie its first such partnership since splitting off from Microsoft in 2007, significantly broadening its global reach by providing the resources and support to develop, distribute and release games worldwide on multiple platforms and devices.

Activision will broaden its portfolio with a new franchise from one of the industry’s most creative, successful and proven studios, whose games have sold more than 25 million units worldwide. To date, Bungie’s Halo games have generated approximately $1.5 billion in revenues, according to The NPD Group, Charttrack and GfK. Activision expects this agreement to be accretive to its operating margins as of the release of the first game.

“We chose to partner with Activision on our next IP because of their global reach, multi-platform experience and marketing expertise,” said Harold Ryan, President of Bungie. “From working together over the past nine months on this agreement, it is clear that Activision supports our commitment to giving our fans the best possible gaming experiences.”

“Bungie is one of the premier studios in our industry and we are extremely pleased to have the opportunity to work with their talented team over the next decade,” stated Thomas Tippl, Chief Operating Officer of Activision Blizzard. “Bungie has developed some of the most compelling and successful games, multiplayer experiences and thriving fan communities, and this alliance underscores our long-standing commitment to foster the industry’s best creative talent. Our unprecedented partnership with Bungie will enable us to broaden our pipeline of exciting new games as we continue to strengthen our industry position and pursue long-term growth opportunities.”


http://www.bungie.ne...=news&cid=25920
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#2 Puffa469   is too Pro Shops CAGiversary!   6105 Posts   Joined 10.1 Years Ago  

Posted 29 April 2010 - 12:28 PM

WoW.

Originally Posted by wubb Posted Image
Puffa is pretty much always dead on.


#3 jer7583   only 5 can ladder CAGiversary!   11988 Posts   Joined 11.4 Years Ago  

Posted 29 April 2010 - 12:33 PM

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TRASH PANIC iLdJv6N.png TRASH PANIC


#4 mtxbass1   This space for rent. CAGiversary!   11092 Posts   Joined 11.7 Years Ago  

Posted 29 April 2010 - 12:33 PM

You've got to be kidding me...



#5 Makula   CAG Veteran CAG Veteran   39 Posts   Joined 6.4 Years Ago  

Posted 29 April 2010 - 12:39 PM

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$


#6 ninja dog   Shoto Guilt CAGiversary!   5730 Posts   Joined 7.1 Years Ago  

Posted 29 April 2010 - 12:53 PM

Wow, pretty awesome. I hope this works out well for Activision.

#7 CaptainJoel   Where there's Smoke, there's Fire CAGiversary!   14160 Posts   Joined 6.1 Years Ago  

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Posted 29 April 2010 - 01:07 PM

I really hope this doesn't Fuck up Bungie.

#8 plasticbathmonki   Powered by apathy CAGiversary!   1138 Posts   Joined 7.7 Years Ago  

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Posted 29 April 2010 - 01:10 PM

World of Halo-craft????

Seriously, I hope Activision doesn't ream Bungie.

#9 Puffa469   is too Pro Shops CAGiversary!   6105 Posts   Joined 10.1 Years Ago  

Posted 29 April 2010 - 01:50 PM

Bungie is to Activision as Rare is to Microsoft.

Originally Posted by wubb Posted Image
Puffa is pretty much always dead on.


#10 E_G_Man   Boilermaker CAGiversary!   680 Posts   Joined 9.9 Years Ago  

Posted 29 April 2010 - 01:55 PM

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#11 Nathan_Sama   I'm backwards compatable. CAGiversary!   1527 Posts   Joined 7.6 Years Ago  

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Posted 29 April 2010 - 01:55 PM

OH WHAT THE HELL.
This is total bull, this would be like a good april fools joke. But now its just crappy.


#12 KingBroly   CAG Club Nintendo CAGiversary!   15248 Posts   Joined 8.4 Years Ago  

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Posted 29 April 2010 - 02:19 PM

You know, I always sorta thought this might happen. But it still sucks. 10 years is quite a while. It's not even a specific game deal. It's a 'we own your asses for 10 years deal'. And given Activision's history with developers, this is not good news for them. You can say all you want about 'Bungie owns their IP, they're still indepdent, yada yada yada'; but keep in mind this is Activision. This company is about to close its' most profitable developer.
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#13 blitz6speed   Broken 360 D-Pad... CAGiversary!   2359 Posts   Joined 9.3 Years Ago  

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Posted 29 April 2010 - 02:30 PM

I love this gen. Never has there been so much drama and sillyness. I think the only people who are really upset about this are the microsoft brotheren, i mean this means more people get to play bungies next game, and now thats a bad thing amirite? Of course i'd be equally pissed if sony lost say Naughty Dog, but that isnt happening.

At this point, i am hoping the rumors of microsoft dropping the Xbox name from the 360 slim becomes true and that they re-launch the system under the 360 brand, with natal to try and steal some of that wii audience. It would be so epic to see unfold.

#14 ananag112   CAGS FOR COCO! CAGiversary!   4294 Posts   Joined 11.9 Years Ago  

Posted 29 April 2010 - 02:32 PM

I love this gen. Never has there been so much drama and sillyness. I think the only people who are really upset about this are the microsoft brotheren, i mean this means more people get to play bungies next game, and now thats a bad thing amirite? Of course i'd be equally pissed if sony lost say Naughty Dog, but that isnt happening.


I think most people are upset because they are joining Activision; not because they will be making games for multiple platforms.
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#15 RedvsBlue  

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Posted 29 April 2010 - 02:36 PM

:wall:

Bungie clearly must not follow video game news, especially over the last month...

#16 dmaul1114   Banned Banned   24688 Posts   Joined 10.6 Years Ago  

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Posted 29 April 2010 - 02:51 PM

Pretty surprising to me that Bungie would want anything to do with them after the mess with Infinity Ward.

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#17 flameofdoom666   3D Dot Game Link!! CAGiversary!   4541 Posts   Joined 7.7 Years Ago  

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Posted 29 April 2010 - 02:52 PM

Bungie is to Activision as Rare is to Microsoft.


Fuck you.

Leave Rare out of this.

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#18 Vinny   Bang, bang... pew... CAGiversary!   20051 Posts   Joined 11.0 Years Ago  

Posted 29 April 2010 - 03:05 PM

I can see where this is going...

"Bungie employees leave over unpaid royalties, Activision announces 3 new Halo games for 2011"

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#19 UjnHunter   Frog Man CAGiversary!   1210 Posts   Joined 11.4 Years Ago  

Posted 29 April 2010 - 03:19 PM

Haha... way to choose a winner Bungie!

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#20 62t   Zune Duck! CAGiversary!   19211 Posts   Joined 10.8 Years Ago  

Posted 29 April 2010 - 03:20 PM

How is bungie under ms different from IW? They are force to work on more halo, with ms milking the series with halo war, halo mmorpg

#21 Ratfoot   Amiibo Hunter CAGiversary!   545 Posts   Joined 5.6 Years Ago  

Posted 29 April 2010 - 03:22 PM

Could someone please lodge a bullet in my brain now?

#22 Strell   LOBSTERS!....IN MY PANTS! CAGiversary!   26583 Posts   Joined 11.8 Years Ago  

Posted 29 April 2010 - 03:27 PM

It's like Respawn never has to do any actual recruiting of their own.


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#23 benjamouth   Thanks Larry Davis for the sig !! CAGiversary!   7211 Posts   Joined 9.7 Years Ago  

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Posted 29 April 2010 - 04:36 PM

Isn't this just a publishing deal? It's not like Activision have bought Bungie.

I'm not sure why this is such a big deal, I'd imagine Bungie are clever enough to have said "Don't Fuck us over like IW". I believe Bungie will retain IP on anything they produce.

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#24 62t   Zune Duck! CAGiversary!   19211 Posts   Joined 10.8 Years Ago  

Posted 29 April 2010 - 04:41 PM

Isn't this just a publishing deal? It's not like Activision have bought Bungie.

I'm not sure why this is such a big deal, I'd imagine Bungie are clever enough to have said "Don't Fuck us over like IW". I believe Bungie will retain IP on anything they produce.


I am sure thats what IW thought when they created Modern Warfare

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#25 dreamerslost   CAGiversary! CAGiversary!   93 Posts   Joined 7.4 Years Ago  

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Posted 29 April 2010 - 04:45 PM

guess i wont be buying bungie games for the next 10 years

#26 benjamouth   Thanks Larry Davis for the sig !! CAGiversary!   7211 Posts   Joined 9.7 Years Ago  

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Posted 29 April 2010 - 04:56 PM

I am sure thats what IW thought when they created Modern Warfare


Yeah but didn't IW sell out to Activision? Bungie aren't owned by Activision from what I can see.
I could be wrong.

Ah well, at the end of the day of the games are decent then I don't really care, the last few Halo games weren't that great, they could do with some new IP.

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#27 BoneMonkey80   Bonetastic! CAGiversary!   923 Posts   Joined 7.8 Years Ago  

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Posted 29 April 2010 - 05:02 PM

Halo is still a MS exclusive this is for new games made by bungie right?
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#28 62t   Zune Duck! CAGiversary!   19211 Posts   Joined 10.8 Years Ago  

Posted 29 April 2010 - 05:16 PM

Yea MS still own Halo. I am guessing they will let other developer keep making Halo games

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#29 dmaul1114   Banned Banned   24688 Posts   Joined 10.6 Years Ago  

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Posted 29 April 2010 - 05:17 PM

Yeah, this would be for new Franchises. So MS will be giving Halo to another developer I guess.

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#30 OnyxPrimal   Chocolate Goodness CAGiversary!   2066 Posts   Joined 11.6 Years Ago  

Posted 29 April 2010 - 05:46 PM

Bungie just sold their soul to the Devil. And not like the cool Robot Devil from Futurama, but like Bobby Kotick.. ya know the real devil.