Kingdom Hearts: Birth By Sleep is on TPC (Temporary Price Cut) for $29.99.
The price has been confirmed that it is not YMMV. It should be $29.99 nation-wide.
Before you try and use target.com to verify the price, keep in mind that the online prices do not match the in-store prices all the time. I have had plenty of customers (or "guests" for those familiar with Target lingo) argue with over prices/promotions of various items the site has but the stores do not (and vice-versa). The game is still listed for $39.99 on the site.
Edited by renoBeguH, 14 September 2010 - 11:44 PM.