The pre-order exclusive DLC offered from Gamestop and Amazon has hit the EU PSN Store early and is up for download. The DLC includes four characters, (Kunimitsu, Angel, Ancient Ogre, and Michelle Chang) the Big Bikini Bundle, Snoop Dogg stage, and a skirt for Lili.
The downloads are free. I'm not entirely sure if free DLC is region-locked or not, but I think it's good to grab them anyway if you're on the EU PSN.
Also note that everything offered here will be free to download a few weeks after release for those who didn't pre-order as well.
Edited by specialist, 05 September 2012 - 08:02 PM.