i suspect that this is a byproduct of their decision to eliminate online pass - as they disable it, there is no gate to prevent a consumer from accessing the previously guarded content.
http://www.joystiq.com/2013/05/30/ea-eliminating-online-pass-on-existing-games/
"The Blackest Night falls from the skies,
The darkness grows as all light dies.
We crave your hearts and your demise,
By my black hand, the dead shall rise!"
Wipeout Pure - didn't buy it from the local shop b/c they tried giving me the homegrown boxart and no booklet. nice to know the GS online will not pull the same shenanigans.