I really don't like this E3. Nothing is new. It's all old stuff. I kept expecting the MGS4 on 360 announcement and now it's "exclusive" to Sony. I still think we'll see it on 360 eventually, disc swap be damned (it isn't like we haven't done it before).
It's still a free movie on Xbox Live, which is more than I had before.
It's a McDonald's promotion, btw. They must have seen the success that Burger King had and tried to one up them. It's an all-out marketing war!