They were better off letting some of the orders from last night go through. Now they have people who can't access their site or have moved on to Amazon or Best Buy to get their shopping done. Whereas they could have could have smothered a bit of their competitors' foot traffic.
The confusion is Nintendo PR's fault. If there's a street date, it should be stated that on February XX, 2015, the next wave of Amiibo are going to be released.