They should match the websites price, just did it for me the other day.
Went there a year ago and they refused to do it, dork in electronics said it was 2 separate entities back then.
Saw on the Target website that Reality Fighters for the Vita is $8 when you add it to your cart. Went to my local store and they had quite a few. They matched their own price fairly easily.
Been looking myself. Gamestop has some here and there used for the same price as Targets new $39.99. Target says they have it in stock at quite a few stores and after calling them, no one could find it. If you locate one, let me know. I would prefer new but would take anything.