To anyone who is too far from a Best Buy to pick up and avoid shipping, there is a listing on ebay for $20.98 brand new with free shipping. He has "More than Ten Available"
http://www.ebay.com/itm/131208274057?
Thanks for the heads up, guys. I went to my local gamestop and it rang up as 49.99. Went to the next store about a mile up the road and got it for 21 bucks. Couldn't find any 5 dollar transfer cables in target though, so that's a bummer.