I just won at 6:09 AM EDT.
My Strategy was that I picked 6:09 AM to use everyday starting yesterday. I figured it would increase my chances by picking a static time. I sent code via text right after my phone switched over to 6:09 AM. This was my 6th try but 2nd using said strategy.
Its like this every time new consoles are released. Even the original PS had a weird or seemingly lackluster launch lineup. Except when you played Battle Arena Toshinden and Ridge Racer and realized what gems they were. I wish they would make a next-gen Battle Arena Toshinden game. I loved that...
I have only played SR3rd and I had a blast with it. I do sometimes have the urge to go play the first two but I like to outlandish nature of the Third and look forward to getting 4 eventually as it looks even crazier.