I can see them using this as a way to build another year long rivalry between Rock and Brock if he indeed does ever come back... You get the Rock over by having him win and use it to build toward next year.
If $60 was the lowest price your hypothetical game was selling for when it was priced much more everywhere else then yes it would be a deal... There isn't in general a "cheap" way to see Avatar in 3D at the moment so I commend the OP for posting what is the cheapest option he happened to discover.