This is a FREE rewards program, why are people "bitching" about a program that reward customers and cost no money. I can't name any other retailer that offers this type of benefit. On top of GCU, this is simply an icing on the cake.
The people that are "bitching" are more likely paid...
Go to a CHECKOUT FRONT register which sells gift cards. Pick up a Walmart gift card, multiple if you prefer to spit your amount. I would round it to the nearest dollar to make the transaction less of a hassle. When the cashier swipe, activate the card and ask for payment, inform the cashier...
Diehard fans waited in line for days to get a PS3 and it cooled down relatively quickly. I see no difference with the PS4. Hopefully, Sony, can keep up with the momentum this time around.