This might not help you out, but if you buy any TV > 999$ at Best Buy on BF, they'll knock off 100$ an HD DVD player (or BRD player, too). Since the HD-A3 will be 199$, that will bring it down to 99$.
HHGregg is supposed to have 'em for 149$ and Sears @ 169$. Of course, there are a ton...