It's a fine price. Amazon is pretty much keeping it here. I've seen the silver drop to $35 at both Amazon and Walmart... so if you don't NEED this, I'd wait.
Nabbed a set myself. It's hard to find Forza 3 for < $20... or Alan Wake.
http://cgi.ebay.com/Download-Code-Alan-Wake-2010-Forza-Motorsport-3-/120660988196?pt=LH_DefaultDomain_0&hash=item1c17f49124#ht_1198wt_905
Link to the big boy webpage.