Best Buy (w/GCU $15.99): http://www.bestbuy.com/site/bloodborne-playstation-4/7314019.p?id=1219265948816&skuId=7314019
PSN: https://store.playstation.com/#!/en-us/games/bloodborne/cid=UP9000-CUSA00900_00-BLOODBORNE000000
Amazon (price apparently only for Prime members?)...