I was reading an Email today with my manager and it seems that GS wants to get more competitive with the up and comers such as Game Rush who offer high trade in values for new games. Newer games that cost $50 will be going for $35 trade in. Unfortunally, that's all I can remember right now, so I can't tell you more. I'll go back into work tommorrow to get full details.
Edit: Just remembered, the $35 will last for only 10 days after a game comes out. After that it will drop.
Edit: Just remembered, the $35 will last for only 10 days after a game comes out. After that it will drop.