as far as sega stealing sales away from madden is concerned...it is at least somewhat true in my case. i was contemplating picking up a new football game this year, but i wasn't really sure if i would do it, but if i was going to do it, i was going to get madden. but now, i know that i will be picking up a new football game, and it will be sega's game. also, i wasn't planning on picking up a basketball game or a hockey game, but if they are also $20, then i will. the best part will be if they are all $20, and i can get enough of those coke codes to get 3 $10 coupon codes. i'll be getting the main 3 sega sports games for a combined cost of $30 plus shipping and taxes. this deal may seem incredible at first, but if you think about it, there really is no reason for sports games to cost $50 year after year. they aren't like normal games where the developer has to start from scratch...most of the time they just add a few enhancements to the previous year's version. this is the best news all week.