[quote name='LinkinPrime']Now this could mean that they'll become HD DVD exclusive[/QUOTE]
Thanks for the laff. It's well known that WB turned down the same offer that Paramount accepted last August. If they can't be bought, what *possible* argument is there that WB would go HD DVD exclusive?
That said, WB is going to keep up all neutral appearances until the moment they go neutral - just like Paramount had pressed copies of Blades of Glory on BD (not that I'm suggesting spending that kind of money was a diversionary tactic, but that's the nature of such agreements). WB's executives comments have always reeked of "we're not telling anyone a damned thing until we actually make the decision to go one way or the other." No different than the 360 Elite, the 40GB PS3, and god knows what other examples there are.
Don't get me wrong: I think anyone expecting WB to announce a move to exclusively put out movies on either side at CES will be sorely disappointed. I'm also not really interested in any "rallying" to buy WB movies like the folks at the blu-ray.com forums (
in' hell almighty them's some really annoying folks over there in the "insider thread," insiders notwithstanding). I buy what movies I want to see, and if they're WB movies, well, bully for them.
That said, I do think WB sees the light at the end of the tunnel and recognizes that DVD sales, having declined this year and being predicted to drop a touch more in 2008, aren't going to grow. They need to expand their market elsewhere, and as a result, they want to end the format war so as to allow market saturation for the many, many, many fence-sitters who don't have a horse in the race.
They'll go one way or the other, sooner than later, but I don't think it will be as soon as CES, and I don't think it's fair to read into a single thing they do, short of suddenly releasing movies on only one format, announcing movies for only one format, or otherwise. IOW, we won't know anything for sure until it's already happened. To speculate on this or that is silly.