[quote name='slidecage']can buy a 8gb for 3 bucks at walmart a few weeks back[/QUOTE]
That's why they would be giving them out; if they cost hardly anything at all for customers, it must cost much much less to produce the product themselves. This is also some good PR for them; for example, I knew about the Kingston company before, but not too much about the quality of their products themselves. By receiving a free item I will use, I may be influenced to purchase other products of theirs...as long as my experience goes well (USB doesn't break too easily, looks cool, don't get spammed, etc.)
Marketing goes a long way; companies don't just give out stuff to be nice, they do it to earn your business at some point in the future.
Looking forward to getting one in the mail. Anyone know when they'll be shipping them out/how long it will take?