We think it tastes just as good as any cup of freshly brewed Starbucks® coffee. And we bet you'll agree. a participating Starbucks store October 2-5 to take the Starbucks VIA™ Taste Challenge. Let us know if you can taste the difference and receive a free tall brewed coffee for your time.*
Starbucks VIA™ Ready Brew is available nationwide starting September 29.
*Good on your next visit with offer card. Only at participating U.S. locations..
http://www.starbucks.com/via
Via is their new instant coffee. I don't drink coffee, but It looks like they give you an instant to taste (I'm guessing a regular cup worth) and then a coupon/voucher for a regular coffee for your next visit. Now, the site I got this from freesampleforager.com is saying this...
Starting today, Thursday, October 2, 2009 and running through Sunday, October 5, 2009, you can stop by any Starbucks location to get free samples of the new Starbucks instant coffee, Starbucks VIA, and participate in the Starbucks VIA Taste Challenge.
So maybe you get a/some of the little packets to try as well. They sent these out a while back through Walmart's Free Samples, I think. (I remember getting them and giving them to my mom).
No idea if they'll want you to get the Starbucks Reward Card for the free coffee voucher, either.