I received this "magazine" for free a few days ago. This magazine is a product of Future Publishing. Future also publishes "Nintendo Power", "Official XBOX Magazine", and "PlayStation: The Official Magazine".
Best Buy is clearly having some kind of issue (pun intended) selling this magazine. It has only be available for a few months and is already being offered at half price. Best Buy should be ashamed of themselves to think that us gamers are foolish enough to just drop another $20 on a shiny new game magazine...that has coupons oooooh. I'm glad the release of this magazine didn't meet Best Buy's expectations. The content of this magazine is so piss poor, and clearly biased. However, something that I do like about this magazine is, the lack of bullshit advertising. There are very few ads in this mag compared to any of the others listed above. Any ad that is in the mag is either a game ad, or a game product/accessory that can be purchased at Best Buy. These ads actually pertain to me, and it is also a reminder of what is new in the gaming world. The other thing I like is the "release calendar". It takes up the whole page and lists all the games that are coming out, along with gaming celebs B-days and stuff. It reminds me of the old Game Informer release date calender.
All in all, it is written poorly, and is safe for kids. If I had a kid with ADD who wanted to read a magazine, and not spend a lot of time reading in depth reviews, this is a good choice. For an adult with so many other good video game magazines available out there, I would pass this up. If you do decide to get it, don't do it for the reviews. For those who are doing it for the coupons, I'm sure the same deal will be able to be available somewhere else eventually...unless of course it has anything to do with Batman GOTY edition...lol
For a Future publication, it is sad to see them selling out to Best Buy.