Game Watch, Famitsu.com, ITmedia +D Games, Gpara.com, and DengekiOnline.com covered a press event held by Bandai Namco, Koei, and Sony for Gundam Musou. Bigwigs appearing were Bandai Namco Holdings president Takeo Takasu, Koei co-founder Keiko Erikawa, and Sony Computer Entertainment president Ken Kutaragi. Erikawa commented that the title represents for Koei the first collaboration with another company in its 29-year history. She went on to say she wanted the game to sell 2 million copies though Bandai Namco's more modest Shin Unozawa says they're looking to have worldwide sales of 1 million, an achievement that would still make Gundam Musou notable even amongst the best-selling Gundam games. As that implies, Kutaragi is quoted in the Dengeki article as saying "Because Gundam is a work that has fans worldwide, I want to release it overseas quickly."