[quote name='mykevermin']I understand the theory behind it, in terms of gauging reaction times to get at immediate associations (e.g., white = "good," black = "bad") that underlie many implicit forms of racism. For instance, what *immediately* comes to mind when you encounter a black person or white person on the street; how many times do you start with the assumption that the white person may be on welfare compared to blacks? Even if you're willing to correct that memory in your mind before making a true judgment, your mind automatically gravitates towards certain assumptions that would label you as favoring one group over another. That is to say, this test, I feel, gets at your "gut-level" racism/sexism/whatnot, but it doesn't account for one's ability to interfere with that potential "-ism" before you act upon it.
I'm also concered that some people might simply lack the coordination to successfully do this kind of test; probably not anyone reading this forum, but some people really lack what I call "web literacy" such that this test exposes a bias that is more the result of their inability to use a keyboard than anything else.[/quote]
One of my concerns is whether people are actually thinking about the connection. I thought it was interesting and enjoyed doing them, but I also was essentially trying to match the categories with left or right. One set of terms was good, one was bad, so I'd be thinking "black, good, right. White, bad, left" and then switch it when the terms switched. I was categorizing things under which key I was hitting. It would be interesting to know the validity of this.
Though, also, I wonder if its testing how the person percieves things, or simply what the person is most familiar with. The results on george bush seems to be evidence that it's testing whats familiar and not what is actually preferred. It seems people are unanimously getting bush, even liberals. Hell, its telling me I have a preference for him over Lincoln. While I'm more skeptical of lincoln than most, I can't imagine I'd prefer bush over him.