saw this instore today DVD of course, plenty of copies about 7 or 8 of them used at my local one. Not bad considering it all went downhill after the first Matrix.
Given that the films got worse as they went on, the pricing should probably reflect this by the newer films being significantly cheaper than the original.
Just to add a little more (for those interested), they also have League of Extraodinary Gentlemen, DareDevil (2-Disc - GREAT Price for a GREAT movie) and Master & Commander (Russell Crowe - 1 Disc) for the same price used. I confirmed this at 2 seperate Gamestops in Tampa, FL, so it should be the same all over the place.