[quote name='Nirvanaguy777']CE not the SE at BB.[/QUOTE]
SE is the smaller one with fewer extras. It is $14.99 at BB, the coupon takes $3 off that.
CE is the one in the big black box with all the bells and whistles. $19.99 this week at BB, and the coupon takes $10 off of that giving the final price of $9.99.
I was actually able to use the coupon last week to get $10 off of the SE (making it $4.99), because the coupons were misprinted with the product id of the SE (they manually adjusted it). I used another coupon Sunday to get the CE for $9.99, and another to get the Labyrinth CE for $14.99.
Edit: It was posted at DVDTalk that Rewardzone members get 5000 bonus points for spending $25 or more on the 11th, 12th, or 13th (today being the last day). It is unknown whether the one receipt must total $25, or if it is a combined total. Labyrinth and Holy Grail came to $24.98 before tax. Not wanting to spend a lot more money (it was already a very expensive day for me, between multiple Eckerds, grocery shopping, and later getting three seasons of the Sopranos in GS B2G1), I strolled over to the game section and searched through the guides. I was lucky enough to find a Tekken 5 (2 actually, but I only took 1) and a Fight Night Round 2 to bump my purchase up to $25 even. It's good to be a cheapa$$.