Still doesn't answer my question. They're still beating the other three cable news outlets combined. If everyone is losing viewers compared to last fall but Fox is still beating everyone combined and even crushing them on breaking news where is the crisis?
All news outlets cycle like this. This isn't news. I know you WANT it to be news but it isn't news.
CNN used to lose to Fox on normal programming then bury them on breaking news, that's no longer the case. That's actually a bigger concern at CNN than full day or prime time ratings. BTW, your numbers give no baseline of numbers or even what their sample is. They just say A25-54. Well, I can spin A25-54 numbers more ways than you can count.
Are they taking combined ratings from EDT, CDT, MDT and PDT? Are they measuring just EDT and adding the other time zones into that number even though the times could vary from 7, 6, 5? Are they adding numbers cumulatively? Meaning are they measuring the PDT and MDT numbers as local time zone prime time?
There's so many ways anti-Fox sites could spin this. Again, the top 3 prime cable shows are all Fox. Fox is beating everyone on breaking news. Hell, for the State of the Union they even topped the lowest broadcast network.
If that's weakness, give it to me to sell any day of the week. I'll do fine as an Account Executive peddling those numbers.
Here's the front page of the website you quoted.....
Monday, Jun 20
Friday Ratings: P2+ & 25-54 Demo
"Bug spray or not, once again FNC somehow managed to double the other three nets COMBINED in primetime Friday," an e-mailer says. Another e-mailer put it this way: "1 FNC = 8.5 MSNBC's." Here are all the numbers:
Total viewers:
Total day: FNC: 932,000 / CNN: 371,000 / MSNBC: 171,000 / HLN: 238,000 / CNBC: 108,000
Primetime: FNC: 1,821,000 / CNN: 562,000 / MSNBC: 172,000 / HLN: 430,000 / CNBC: 77,000
25-54 demographic:
Total day: FNC: 307,000 / CNN: 104,000 / MSNBC: 57,000 / HLN: 107,000 / CNBC: 35,000
Primetime: FNC: 548,000 / CNN: 188,000 / MSNBC: 71,000 / HLN: 146,000 / CNBC: 42,000
The hourlies:
6pm: Hume: 1,292,000 / Dobbs: 472,000 / Abrams: 239,000 / Mad Money: 193,000
7pm: Shep: 1,239,000 / Cooper (sub host): 407,000 / Hardball: 181,000 / Showbiz: 187,000 / Conan: 88,000
8pm: O'Reilly: 2,000,000 / Zahn: 393,000 / Countdown (sub host): 134,000 / Grace: 551,000 / Contender: 102,000
9pm: H&C: 1,793,000 / King: 830,000 / Situation: 172,000 / Prime News: 287,000 / Mad Money repeat: 83,000
10pm: Greta: 1,670,000 / NewsNight: 463,000 / Scarborough (sub host): 210,000 / Grace repeat: 452,000 / Deutsch repeat: 45,000
I fail to see the weakness you claim.