Yeah I almost picked the steelbooks up too, because the art on the first 2 movies I thought looked really great. There were 14.99 tags all over the whole shelf. I left them because a friend gave me the trilogy blu ray boxset for X-Mas. I'm glad I didn't grab them now because I would've been iritated to find out at the register that they were full price. As a note, though, I ONLY saw the steelbooks on the shelf next to the boxset, and no regular editions. In that case, I may have gotten them to honor it pretty easily. I found it weird to see so many steelbooks seeing as how I thought they were pretty rare and hard to get. They tend to sell out about 10 minutes after open for most movies around here, if they ever even make it to the floor on release day.
My brother picked up Halo Wars PH for 19.99 even though it rang 29.99 at the same time, because their divider tags in the aisle all say 19.99(for the regular version obviously). I know it's YMMV but this store didn't seem to blink an eye at honoring their "mistake". Some of you may get lucky.(Glenview IL location)