Btw, that bundle seems to be only for the 3ds version. Decent game, but not nearly as good as the console version. The price seems mainly reflective of just the rare variant Warnado, which really only appeals to the hardcore collectors - which probably aren't just getting started and won't need all the other stuff. It's just Gamestops way of clearing out inventory prior to Giants trying to get the collectors to buy up all the other stuff to get a rare figure or two (includes Wham Shell too, which is still hard to find and won't be getting a Giants repose).
At this point, tracking down a Mega Pack at Best Buy seems the best deal on getting started. I highly recommend it if you have kids that you want a fun game to play with.