I don't understand this comment to be honest... I cannot think of a single other AAA publisher that has allowed more access to AAA games before release.
The Division, For Honor, Steep, and Wildlands have all had extended betas both public and closed (with no NDAs attached to it) to play in the last year, or nearly the last year. (The last Division beta was late in February if I remember correctly.) I'm not even sure if that's all the betas that Ubisoft ran... Its just the ones I remember without looking them up.
So if you can play the game, long before release, I don't see how they can "make it seem to be something... etc."
As for For Honor in particular... Amazing game, it just has two really big problem that hold it back.
The lack of dedicated severs, which I would love if it had but I don't really fault Ubisoft for not doing it on an unproven IP when other developers don't do it with proven IPs. (It seems to be a "luxury" saved for incredibly successful IPs.)
The other issues, and the real one in my opinion, is gearing... Your gear has stats, as you level up said gear gets better and better (and you obviously get more and more experienced) and the divide between "have and have nots" becomes more and more. (Honestly, it should all just be cosmetic with a few different versions of each class to play that all can choose.) Leveling should be all about the cosmetics.