mykevermin
CAGiversary!
- Feedback
- 34 (97%)
http://www.fastcompany.com/subscr/102/open_snapper.html
Way too long to C&P here. A fascinating read on one business' fear of its own undoing by continuing to sell with Wal-Mart.
My favorite quote: "The Wal-Mart vice president responded with strategy and argument. Snapper is the sort of high-quality nameplate, like Levi Strauss, that Wal-Mart hopes can ultimately make it more Target-like. He suggested that Snapper find a lower-cost contract manufacturer. He suggested producing a separate, lesser-quality line with the Snapper nameplate just for Wal-Mart. Just like Levi did."
Way too long to C&P here. A fascinating read on one business' fear of its own undoing by continuing to sell with Wal-Mart.
My favorite quote: "The Wal-Mart vice president responded with strategy and argument. Snapper is the sort of high-quality nameplate, like Levi Strauss, that Wal-Mart hopes can ultimately make it more Target-like. He suggested that Snapper find a lower-cost contract manufacturer. He suggested producing a separate, lesser-quality line with the Snapper nameplate just for Wal-Mart. Just like Levi did."