I worked there until last week (quit for fall semester about to begin), and we were always told that we do not price match anyone, even the website. That said, if you get the right manager in a good mood, then you might get them to do it.
TRU and TRU's website are 2 different entities much like FedEx is to FedEx ground. They don't price match, however if you fight hard enough and find a mistake on their website they will (at least in my experience) honor the price on the website.
Remember when Halo 3: CE was mispriced? Yeah...I won that battle.